our vision

To inspire and empower every client, employee and partner to be great at doing good, working towards the creation of a mission-driven economy in the world.

our mission

We achieve the above vision by:

  • Delivering the highest-quality business consulting services with unwavering integrity and authenticity, to help our clients succeed and scale their social impact while being financially sustainable;
  • Hiring employees and working with partners who are highly capable and at the same time truly passionate about delivering social impact; and
  • Sharing why and how we do what we do with a wide audience to inspire more and more people to join this movement to co-create a mission-driven economy

our core values

  • Purpose-Driven
    Everything we do is focused on maximizing sustainable social impact.
  • Mindfulness
    We cultivate self-awareness by reflecting on the intentions behind our words and actions, so that we stay true to our vision.
  • Integrity & Authenticity
    We are honest, genuine, and forthright with our clients and ourselves, and strive to do the right thing at all times.
  • Quality
    We take pride in our work and stand behind the high caliber of our services.
  • Diversity
    We commit to inclusion and actively seek a variety of different perspectives, from which we gain strength and creativity.
  • Respect
    We make space for everyone’s voice, listen attentively, choose to respond instead of react, and treat everyone fairly.
  • Continuous Learning
    We believe in constant learning and improvement, so that we always deliver our very best – for ourselves and our clients.

our name

“Citta” is an ancient Sanskrit word that means “the mind as associated with the heart.” It signifies our combined strengths and commit­ment of “intellect + passion” – we are committed to providing the highest level of intellectual pursuit to solving our clients’ challenges and to do so with a strong sense of passion and belief that together, we can make this world a better place for all.