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services

MARKET RESEARCH & MARKET STRATEGY

Robust, timely, and fact-based market research lays a strong foundation for successful strategic planning and prioritization of your efforts, allowing you to target the right set of customers, develop the most compelling brand and message for your products or services, uncover market opportunities, determine market and/or product expansion strategies, and stay ahead of competition and macro changes, ultimately increasing the effectiveness of your sales effort. CiTTA offers research and analysis services tailored to your specific industry and needs, encompassing the following areas:

  • Primary customer-insight research through in-depth needs-based survey
  • Competitive benchmarking
  • Go-to-market strategy
  • Industry and market trends analysis
  • Industry expert interviews
  • Focus groups, roundtables and workshops