Social Value Meets Market Potential at the 2018 Social New Venture Challenge

Belinda Li, University of Chicago Booth School of Business

Emerging social entrepreneurs need an ecosystem of support to test their big ideas for social change. This was put into action this week at the ’72 John Edwardson Social New Venture Challenge 2018, at the University of Chicago Booth School of Business.

CiTTA Partnership’s Founder and Chief Consultant Belinda Li was honored to serve as a classroom judge giving feedback to teams presenting business models with a social mission at their heart.

Organized by the Rustandy Center for Social Innovation in partnership with the Polsky Center for Entrepreneurship and Innovation, the Social New Venture Challenge featured five team finalists hoping to score high marks on their intended ventures’ business models, social value and market potential. Li joined¬† classroom judges in offering suggestions regarding the proposals’ quality, feasibility and potential for impact.

“It’s a privilege to see the passion the teams bring to their mission,” said Li, who also holds an MBA from Booth. “It’s always great to see the early stages, where impact truly begins to take shape.”

On May 22 the finalist teams will compete for $75,000 in cash prizes at the 2018 SNVC Finals. The winner will be announced at the Taste of Impact Reception, featuring catering from food-focused, mission-driven organizations from Chicago.