work

Listed below are selected client projects we have worked on:

Clarifying Vision for Targeted Expansion

CLIENT:

Jane Goodall's Roots & Shoots

PROJECT:

Jane Goodall Institute’s Roots & Shoots program works with over 150,000 youth worldwide. Roots & Shoots USA engaged CiTTA Partnership with the expansion targets of serving more diverse populations of under-resourced youth, evaluating capacity for branding and outreach, and tripling their impact in just four years.

CiTTA developed a growth strategy in the areas of thought leadership, sales, marketing and communications. The strategy outlined the potential for pilot programs across three major U.S. cities. CiTTA helped Roots & Shoots clarify their vision and brand identity as one of cultivating compassionate leaders for a brighter future.

Roots & Shoots continues to engage CiTTA partnership for impact evaluation across 12 markets on six continents.

Full Case Study for this Growth Strategy Project ».

 

Achieving Sustainability through Social Enterprise

INDUSTRY:
  • Non-Profit Sector
  • Social Enterprise
SOLUTIONS:
CLIENT:

NeighborWorks America

PROJECT:

NeighborWorks America is an extensive network that empowers people through affordable home ownership and community development. NWA engaged CiTTA Partnership to develop and pilot sustainable home ownership and social enterprise business models for over 245 organizations nationwide.

This project included with organizations serving urban and rural housing markets with diverse populations.  Though they ranged in size, capitalization, and service provision, CiTTA identified common needs and developed a strategic framework that included market and financial feasibility assessment tools.

The resulting models have been able to scale nationwide yet remain flexible enough to fit local community needs.  NWA continues to implement the business models and tools developed through this engagement.

Full Case Study for this Social Enterprise Modeling Project »

Planning for the Future

INDUSTRY:
  • Higher Education
  • Non-Profit Sector
SOLUTIONS:
CLIENT:

Erikson Institute

PROJECT:

For over 50 years, Erikson Institute has been a premier graduate school focused on early childhood development. Erikson offers academic programming as well as direct services to schools and families. Erikson engaged CiTTA to develop a strategic plan for growth.

CiTTA created a three-year strategic plan that identifies goals such as developing new degree programs that respond to emerging needs in the field and incorporating new technological advances in schools and children’s homes. This project also helped Erikson reach a key goal of strengthening earned income streams.

Read the Strategic Plan ».

Culturally Sensitive Data-Driven Insights

INDUSTRY:
  • Energy Management
  • Sustainability
SOLUTIONS:
CLIENT:

Illinois Science & Energy Innovation Foundation/The Institute of Cultural Affairs

PROJECT:

With ISEIF funding, the Institute of Cultural Affairs (ICA) embarked on an ambitious project to improve equitable access to education around smart grid and sustainable energy technologies. The goal was to educate low-income residents, senior citizens, and new immigrants in Chicago on how to participate in new smart grid electricity programs that save them money, benefit the environment and stabilize the grid.

With consumers clustered across a Chinese-American community in Chinatown, an African-American community in Bronzeville, and a Spanish-speaking majority in the Chicago Lawn/Gage Park area, they had a particular challenge. They needed to be able to communicate in culturally resonant ways – and rigorously analyze a variety of different responses.

This was why ICA engaged CiTTA Partnership as its program evaluator.

Full Case Study for this Impact Evaluation Project »

Identifying and Reaching New Markets

INDUSTRY:
  • Healthcare
  • Information Technology
  • Private Sector
SOLUTIONS:
CLIENT:

PointClickCare

PROJECT:

PointClickCare is an $80 million healthcare solution company and an international leader in cloud-based EHR software for long-term care facilities. They engaged CiTTA to target new customer segments for their products.

CiTTA developed thorough marketing and sales strategies grounded in data. This research included reviewing existing industry data, interviewing key stakeholders, as well as designing, launching and analyzing an extensive primary research survey sent to more than 50,000 customers and prospects. CiTTA helped PointClickCare understand how the new market’s needs differed around their product and service offerings, marketing and sales strategies, messaging, and pricing.

Sharpening the Competitive Edge

INDUSTRY:
  • Non-Profit Sector
  • Sustainability
  • Transportation
SOLUTIONS:
CLIENT:

I-GO Car Sharing, a Chicago-based non-profit organization

PROJECT:

I-Go Car Sharing was the first car-sharing company in Chicago, as part of the Enterprise CarShare Network. I-Go began in 2002 with the goals of offering clean vehicles and customer friendly service and pricing, and engaged CiTTA to further develop their brand in order to reach customers as possible.

CiTTA developed a branding and growth strategy by conducting an in-depth, online survey of more than 23,000 of the client’s members. Resulting customer insights allowed I-Go to re-position its marketing strategies and messages to better suit its members’ needs, which is crucial amidst an increasingly competitive market.

Facilitating Collaboration for Climate Action

INDUSTRY:
  • City Government
  • Public Sector
  • Sustainability
SOLUTIONS:
CLIENT:

City of Chicago and Civic Consulting Alliance

PROJECT:

When the City of Chicago comes together toward a common vision for climate action, they need leadership to meet a variety of goals.

CiTTA’s founder Belinda Li served as program manager for the Chicago Climate Action Plan (CCAP), in charge of facilitating 20 City departments’ sustainability collaboration efforts and CCAP’s performance management. She oversaw the creation of a CCAP continuous improvement process and engaged numerous stakeholders. Belinda led projects in studying CCAP’s economic development and jobs opportunities.

Li also led the team in updating Chicago’s taxicab ordinance to improve road safety, accessibility, economics, and fuel efficiency. Within one year of project implementation, Chicago’s alternative fuel (hybrid & CNG) taxicabs’ count increased nearly 5-fold, reaching 52% of total fleet.

Catching the Eyes of Investors

INDUSTRY:
  • Energy Management
  • Non-Profit Sector
  • Smart Buildings
SOLUTIONS:
CLIENT:

Institute for Sustainable Energy Development (ISED), an Illinois-based non-profit organization

PROJECT:

Created a business plan, encompassing a robust pro forma financial model, and analysis based on extensive market research, for a smart-energy building initiative by a joint venture between Korean companies and an Illinois consortium. The business plan aims to help the client attract additional investment funding to implement the initiative

Maximizing Impact through Robust Roadmaps

INDUSTRY:
  • Private Sector
  • Social Enterprise
  • Sustainability
  • Water
SOLUTIONS:
CLIENT:

GlobalTap, a mission-driven privately-held company that designs and manufactures drinking water stations and reusable water bottles

PROJECT:

Served as the project manager leading a diverse team in developing a financially-sustainable business model and 5-year strategic road map that would lead to the provision of adequate clean and free drinking water at every public school in California. Project was funded by The California Endowment.

Establishing Niche Market Leadership Online

INDUSTRY:
  • Contract Textile
  • Private Sector
  • Textile Design
  • Textile Manufacturing
SOLUTIONS:
CLIENT:

Brentano, Inc., a privately-held textile design company

PROJECT:

Developed Web-based solutions to promote the client’s eco-fabric product lines, and to re-focus the company’s online image to reflect their commitment in environmental mindfulness. Served as the information architect, designer and engineer in restructuring their website content to enable long-term search engine optimization (SEO), and to support their international sales representatives. Within ten months after launch, the Brentano website ranks within top 5 in Google search results for 90% of their targeted, green-textile related search terms. Their website has continued to maintain its authoritative position on Google organic search results for the eco-upholstery market to-date.